Design Systems London 2019 - Anja Klüver
15 November 2019
- Everything they work on has to be measurable, including the Design System.
- The business case for the design system needs to be addressed.
- to make sure the company adopt it, as it’s an organisational transform and change.
- The need for a Design System is a need for efficiency of scale.
- As products become more complex over time there is a curve where static things will suffer and there’s a need for more easy-to-update things from a Design System.
- Selling a Design System – “A successful design system delivers cohesive, scaleable features in a way that’s efficient for both design and development”.
- What is the economic impact of using a Design System. Design generates ROI - for IBM it saved them $20.6m and reduced the risk cost by $18.6m.
- A client they have been worked with they had to go through three levels of management to discuss the business needs for a Design System.
- 30% cash saving.
- 10-30% increase in conversion.
- 10-30% increate in customer loyalty.
- Legacy development was often in a ‘waterfall’ with a Design System you save time to market and cost because of the agile process that is indicative of creating one.
- A Design System allows for triggering innovation, faster prototyping, increased usability and adoption, and brand perception.
- How to measure?
- There’s ‘quant’ - time and resource costs, the rework and repetition, the tech. and design debt. There’s also time to market, scalability, adoption and loyalty.
- There’s ‘qual’ - brand equity, innovation, brand perception, team happiness, client NPS score.
- Peoples Adoption Hurdles with starting a Design System:
- culture and behaviour.
- social-technical.
- totalitarian and inflexible.
- exploration and divergence.
- You need to deliver measured benefits step–by–step to keep up with adoption
- Make it user first.
- Start small.
- Make sure the team is empowered and there’s a consent to the system.
- Demo the benefits
- Manage the perceptions
- Make sure it has shared ownership
- Four principles for a design system
- Inspire and Inform - start with a pilot project, a new project
- Create - Bring methodology alive, show and tell.
- Consult and Educate - adoption workshops
- Collaborate and Manage - embed and define the governance.